WHEN: November 2013
WHERE: American University, Public Relations course WHAT: This is a mock strategic PR plan for the WNBA that aims at improving game attendance, merchandise sales, and overall profits by expanding the fan base, increasing brand exposure, and by turning casual followers into loyal fans. |
WHEN: April 2015
WHERE: American University, Public Relations Portfolio course WHAT: This is a strategic PR plan for Mosaic, an upscale shopping and dining center in Fairfax, Virginia. This campaign aims to combat low sales at Mosaic's small boutique shops by increasing brand awareness, improving online engagement, and enhancing consumer loyalty. |
WHEN: November 2014
WHERE: American University, Public Relations Case Studies WHAT: This is an analysis of a PR campaign called 'Travel Effects' that the U.S. Travel Association launched in early 2012. This analysis covers the campaign's strengths and weaknesses and provides recommendations for improvements. |