WHEN: October 2013
WHERE: American University, Internet Marketing course WHAT: This is a mock strategic online marketing campaign for Victoria's Secret. This plan provides the framework for a line extension launch aimed at men. |
WHEN: April 2015
WHERE: American University, Integrated Marketing Communications course WHAT: This is an integrated marketing communications plan designed to induce the Baguette Oven from French company, Elodys to the U.S. market. This is a B2B campaign that targets 'Decision-Making Executives' and 'End-Users' of the campaign's targeted stores. |